Once you’ve selected your keywords, you can use them to shape the structure of your content. Google those phrases to find out which articles have successfully targeted those same keywords, and spend some time browsing their content. This will give you inspiration for your own article in terms of what to include and how to structure it. Don't forget to also tap into your own experience as an entrepreneur or writer, when choosing what to write about.

Let’s say, for instance, that you want to write about chocolate chip cookies. There are a few different angles you might consider taking here based on your target audience and potential for website traffic:A how-to post that instructs readers how to do something with clearly ordered steps (e.g., “How to Bake Chocolate Chip Cookies from Scratch”)

  • A curated list that offers a set of recommendations for your readers (e.g., “The Top Chocolate Chip Cookie Recipes”)
  • A tips and advice post that provides expert guidance and resources. (e.g., “Tips for Making Homemade Chocolate Chip Cookies Extra Gooey”)
  • A definition-based blog post that helps explain the meaning of a term or topic (e.g., “What Are No-Bake Chocolate Chip Cookies?”)
  • A top trends article that highlights what’s currently popular (e.g., “The Best Chocolate Chip Cookie Recipes From This Year”)
  • A personal or business update that lets you unveil something fresh or recently unknown (e.g., “My New Chocolate Chip Cookie Recipe Revealed”)

Get brainstorming with these best blog ideas, and check out our professional guide on how to start a blog for more helpful tips. You can also consider those close to you for feedback on your ideas, or branch out to a wider audience and get their thoughts.

Once you find some interesting ideas online, think about the unique ways you can approach those topics. Consider the various ways you can play around with topic ideas to come up with something that isn’t only trendy and relevant, but that’s also original and fresh. You'll also need to consider making sure your blog post is up to date and this will mean including relevant data and statistics related to the topic.

your blog post is up to date and this will mean including relevant data

Once you’ve selected your keywords, you can use them to shape the structure of your content. Google those phrases to find out which articles have successfully targeted those same keywords, and spend some time browsing their content. This will give you inspiration for your own article in terms of what to include and how to structure it. Don't forget to also tap into your own experience as an entrepreneur or writer, when choosing what to write about.

Outline: How to Bake Chocolate Chip Cookies from Scratch

  • Gather your ingredients
  • Mix and knead the dough
  • Line a baking sheet with parchment paper
  • Scoop mounds of dough onto baking sheet
  • Bake at 350 degrees Fahrenheit

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