Once you’ve selected your keywords, you can use them to shape the structure of your content. Google those phrases to find out which articles have successfully targeted those same keywords, and spend some time browsing their content. This will give you inspiration for your own article in terms of what to include and how to structure it. Don't forget to also tap into your own experience as an entrepreneur or writer, when choosing what to write about.

Let’s say, for instance, that you want to write about chocolate chip cookies. There are a few different angles you might consider taking here based on your target audience and potential for website traffic:A how-to post that instructs readers how to do something with clearly ordered steps (e.g., “How to Bake Chocolate Chip Cookies from Scratch”)


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